Growth & Go-To-Market Strategy
Helps founders acquire users, improve conversion and work out what is worth scaling.
Track
Startup and Technology
Format
In person, 889 Harbourside Drive
Length
Five modules
Taught by
Aragon's mentors
About the course
Early growth is mostly a question of where to stop spending. Most companies at this stage are running three or four channels at once, none of them long enough to read, and the monthly number moves for reasons nobody can explain.
This program replaces that with something measurable. You will learn the metrics that actually govern the decision, acquisition cost against lifetime value and payback period, then work through which channels fit your product and stage and how to run a test small enough to learn from and large enough to be meaningful. From there it moves to the parts founders usually skip: finding the step in the funnel that is genuinely leaking, and treating retention and engagement as growth levers before spending more on acquisition.
Taught by mentors who have built and run go-to-market teams. It is built for founders with a product in market and an unclear picture of what is working.
What Participants Will Learn
- Growth funnels and the metrics behind them
- Customer acquisition across channels
- Conversion and retention
- Data-driven decision making
Course Outline
Module 1: Growth Fundamentals
- CAC, LTV and payback period, and what each one is actually telling you
- Identifying the first customer segment and why they buy now
Module 2: Acquisition Channels
- Paid against organic, founder-led sales against self-serve
- Running a channel test you can read
Module 3: Conversion Optimization
- Finding the step in the funnel that is actually leaking
- Messaging that survives contact with a real prospect
Module 4: Retention
- Engagement and expansion as growth levers before more spend
- What churn is telling you about the product
Module 5: Analytics
- Interpreting the data without fooling yourself
- Deciding what to scale, what to fix and what to stop
Who it is for
Founders with a product in market and an unclear picture of what is working.
Founders in the Aragon portfolio take these courses as part of the work we already do with them. Courses are also open to founders and professionals outside the portfolio.
Bring your own numbers. The sessions work through real funnels, and the more of yours you bring, the more useful the five modules are.